Are you ready for a Gluten-Free Future?
An article published in the May edition of Speciality Food Magazine discusses the increase in the Gluten-free food in the retail industry.
For the full article follow this link http://www.specialityfoodmagazine.com/content/news/are_you_ready_for_the_gluten_free_future
The article, titled ‘Are you ready for gluten-free future?’, looks at how the gluten-free industry has grown expansively over the last decade and how manufacturers in this are feel that the interest in gluten-free products will only continue to grow.
“Reports show that the UK’s gluten-free market saw a 90 per cent growth between 2007 and 2012…gluten-free foods now represent 45 per cent of Britain’s free-from market.”
And this is expected to increase consistently over at least the next five years.
According to the article, statistics have indicated that in 2013 alone 49% of gluten-free buyers were new to gluten free products and shockingly not many of these people were thought to suffer from conditions such as coeliac disease, in which a person has to follow a gluten-free diet.
This could be due to what I was saying in my previous blog, about people following fad celebrity diets (see full blog here) http://rawfoodblog.co.uk/eating-diet/kate-middleton-duchess-cambridge-follows-raw-food-diet/
However, it could just be that people are starting to realise that gluten might not be as healthy as they think.
Why is it good that more people follow a gluten-free diet?
One of the main issues with following a diet that includes gluten is that symptoms for diseases such as coeliac are so many that sometimes people can suffer from the disorder without even being aware of it. At the moment about 1 in 100 people have been diagnosed with coeliac disease, but there are thought to be many more that are undiagnosed. As such, these people could be doing harm to their body without even realising it.
See my blog Gluten-free and the Raw Food Diet at http://rawfoodblog.co.uk/eating-diet/gluten-free-raw-food-diet/ for more details.
Because more people are buying into a gluten-free future manufacturers are required to produce more foods in this sector. You can now buy gluten-free pasta, bread, flour, biscuits, baking powder and crackers to name just a few examples.
And it’s not just gluten-free companies, main stream brands now have to compete in the gluten-free market in order to keep up.
The fantastic news for anyone who has to follow a gluten-free diet for medical reasons is that eventually supply and demand for gluten-free food should see a reduction in cost of gluten-free products, which are currently relatively expensive in relation to their counterparts.
Also, with more and more people looking to experience a gluten-free future more products are readily available in smaller stores, rather than just in large supermarkets and there is also a lot more choice available.
In the Speciality Food Magazine article Ellis Ward, the Sales and Marketing Director for Gluten-Free Foods Ltd comments on the increase in choice for the gluten-free eater stating “We also offer Belgian-style waffles and pretzels which are ideal for gluten-free snacking.”
Because of this more widespread availability and an increase in a variety of products it should make following a gluten-free diet so much easier.
How far in the future might we see more gluten-free?
Already many restaurants in cities offer gluten free menu’s from a gluten-free kitchen. I have recently been to a wonderful Italian restaurant which serves gluten-free and nearly everything on the menu could be done without gluten.
I figure if an Italian restaurant, a country renowned for its breads, pastas and pizzas, can offer gluten-free then there is no reason for others not to follow suit.
The introduction of gluten-free restaurants, or at least a more gluten-free friendly menu is only likely to increase, just as raw food restaurants have become more popular over the years.
I even think that in supermarkets we will begin to see more and more gluten-free products.
Ian Hills from Nature’s Path makes a great comment in the Speciality Food Magazine article about ‘free-from’ products no longer being placed on what he calls the “naughty aisle in the corner”, but will be integrated with other products on supermarket shelves.
With these ideas in mind, it might be ideal to start thinking about jumping on the bandwagon and decreasing the gluten in your diet. Take a look at Your Healthy Living Magazine June edition on the Real Foods site http://www.realfoods.co.uk/magazine for some great articles and recipe ideas for a gluten-free future.Google+